David Mullen on PR, Integrated Communications and Social Media
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November 6, 2009 · 4 comments
More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:
What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization?
How do we measure success and return [...]
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September 16, 2009 · 19 comments
Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]
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A couple weeks ago, a virus had its way with my family. Within a four-day span, all four of us were incredibly sick for 24 hours at a time and it seemed there was nothing we could do to stop the next person from getting it.
That’s because despite how careful we were – quarantining the [...]
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March 9, 2009 · 73 comments
You know how some things you buy – gaming systems, golf club sets for kids, etc. – come in starter packs that give you the goods you need to get started right out of the box.
Consider this your Starter Pack for great marketing, advertising, PR and social media people to follow on Twitter. Whether you’re [...]
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December 3, 2008 · 24 comments
A few days ago, my friend Susan Iskiwitch asked for my thoughts on PR agencies ghost blogging for clients. The timing was interesting since I had just been asked a similar question by Scott Meis as part of a Q & A post for his blog.
PR folks have been ghost writing for clients forever – [...]
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August 15, 2008 · 5 comments
Many marketers are still apprehensive about involving their brands in social media initiatives. Quite a few still deny that their brands have anything to gain from interacting in the space.
I agree that you have to dive in because it’s right for your brand and NOT because you suffer from shiny object syndrome. After all, social [...]
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July 15, 2008 · 10 comments
We’re all looking for ways to become better professionals. From conferences and webinars to books and seminars, we spend good money and give precious time to glean insights from accomplished marketers. Those are great, of course, but what if I told you that you can get smarter for free with Twitter and 20 minutes or [...]
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A couple weeks ago, I asked a question. Should we keep personal and professional separate when it comes to social networking? Specifically, I had been struggling with what to do about facebook. I’ve always used it as a place for friends and never used it to connect with professional contacts. I limited that to LinkedIn [...]
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When it comes to social networking utilities, should there be a line in the sand on whether it’s for personal contacts or professional connections? That’s what I’ve been struggling with of late.
Maybe I should share with you what first made this question come to mind for me. When I joined facebook a while back, I [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
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