Here’s the no-crap headline of the year: The economy sucks. That’s caused most brands to re-evaluate their marketing mix, re-allocate spending and re-prioritize initiatives. Sometimes the marketing strategy or tactic that makes you stand out, though, can be something incredibly small.
I’ve always heard that you shouldn’t sweat the small stuff. There are times, though, that [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
