The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. But why do some efforts that have this foundation still not measure up like others?
That thin dividing line? It’s called hustle.
Two different [...]
The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure.
As more brands have [...]
One of the biggest benefits of social media is the willingness of those who use its tools to share insights and information. It makes us all smarter. As you’ve probably heard, a rising tide lifts all boats.
I was thinking today about some of the great nuggets other smart professionals have shared with me during my [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
