David Mullen on PR, Integrated Communications and Social Media
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May 3, 2009 · 16 comments
Roadmaps. Foundations. Compasses. Whatever analogy you want to use, the implication is the same – successful communications efforts begin with solid plans.
Given its importance, we could all benefit from tossing our keys on the table to learn from each other. Whether sharing these insights is helpful while developing a new business pitch next week or [...]
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April 7, 2009 · 2 comments
It’s not every day you get to do something selfish and selfless at the same time, but today is your lucky day.
The selfish part – A new book on marketing in the social media era is available to help you navigate your way through the amazing opportunities and interesting challenges marketers face in today’s Web-powered [...]
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A couple weeks ago, a virus had its way with my family. Within a four-day span, all four of us were incredibly sick for 24 hours at a time and it seemed there was nothing we could do to stop the next person from getting it.
That’s because despite how careful we were – quarantining the [...]
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March 25, 2009 · 22 comments
We’re one quarter into 2009 and it seems like the only certainty we will have this year is uncertainty. Marketing has often been one of the first budgets trimmed in this tough economy and marketers have not been immune to pink slips and severance pay.
That said, the economy is not the only challenge we face, [...]
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March 9, 2009 · 75 comments
You know how some things you buy – gaming systems, golf club sets for kids, etc. – come in starter packs that give you the goods you need to get started right out of the box.
Consider this your Starter Pack for great marketing, advertising, PR and social media people to follow on Twitter. Whether you’re [...]
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February 24, 2009 · 13 comments
I saw an interesting book on a coworker’s desk last week – The Art of War for Executives by Donald G. Krause, based on Sun Tzu’s classic text The Art of War. As I cracked it open yesterday and began reading it, a particular paragraph stood out to me and I found myself yelling “YES!” [...]
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February 5, 2009 · 34 comments
I’m relatively active on the social web and I frequently encourage other marketing communications professionals to at least test drive some of these tools that allow us to interact with customers like never before. However, I was struck by an interesting irony this weekend regarding social media.
It happened Sunday night around 8:30. We had two [...]
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January 23, 2009 · 41 comments
Next week I’m sitting down with a handful of PR students from Iowa State University who are currently taking an online writing/content management class. We’re going to chat about the ways social media has changed/is changing how brands market themselves and interact with consumers, as well as blogging basics.
Another topic of discussion will be tips [...]
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January 12, 2009 · 11 comments
There are undoubtedly hordes of folks spending much of their Monday talking about all the mistakes Jake Delhomme made against the Arizona Cardinals on Saturday. Then they’ll move on to break down exactly what Philip Rivers and the Chargers should have done differently Sunday to beat the Steelers. They’re Monday Morning Quarterbacks and they take [...]
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January 9, 2009 · 17 comments
You have the power to change the status quo in marketing. It’s true. Even if you’re not in a position to direct much change today, you will be soon enough. Which leads me to wonder about your answer to this question.
“What if you could change one thing about our industry. What would it be?”
What would [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
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