David Mullen on PR, Integrated Communications and Social Media
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December 17, 2009 · 18 comments
What does 2010 hold for PR pros?
I’m sorry to say that I don’t have a crystal ball – for that matter, I don’t even have a Magic 8 Ball – but there are a few trends I think we’ll see unfold over the next 12 months.
So to kick up some lively conversation about the immediate, [...]
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September 27, 2009 · 9 comments
This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business.
Edward Boches began his career in PR and started the PR department at Mullen more than 20 years ago. He then moved over to the advertising account service side [...]
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September 16, 2009 · 19 comments
Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]
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August 3, 2009 · 14 comments
There are quite a few social media tactics that are shaded gray. For people who hold a strong stance either way, said tactics may seem more black and white, but the truth is that intelligent people have differing points of view on them.
Because of that, I strongly recommend that agencies and companies develop official stances [...]
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*This is a guest post by Meg Roberts.
Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs.
The post made me wonder about the other side of this [...]
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June 24, 2009 · 60 comments
The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure.
As more brands have [...]
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My typical answer to that question has been “no.” Consistent participation usually leads to the best results in social media efforts. Approaching it as a test can lead to lower commitment levels from the brand and abandoned blogs and Facebook pages that look more like ghost towns than thriving communities.
But a couple things I’ve heard the past [...]
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There are more than a few social media pundits who would lead you and your company down the wrong road. Following their advice, however well meaning, means you’ll stand a good chance of achieving less than stellar results.
To help you identify and avoid these troublesome paths, here are four warning signs that the social media [...]
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May 20, 2009 · 21 comments
Edward Boches declared in a comment here last week that the “future of PR has more to do with eliminating the barriers between information and audience, rather than being the gatekeeper between them.”
I agree with Edward, however I’d caution us against becoming barrier-less extremists. That’s not what Edward is suggesting, but I have seen many [...]
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May 5, 2009 · 24 comments
A reader disagreed with the example I used to illustrate my third point in Monday’s post. In an effort to keep the comments on that post loosely focused on the topic, I thought I’d address the question and share my point of view in a new post.
(It may be helpful to click through and read [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
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