Posts tagged as:

signs

Four Signs Your Social Media Expert May Be Bad for Business

May 26, 2009 · 32 comments

There are more than a few social media pundits who would lead you and your company down the wrong road. Following their advice, however well meaning, means you’ll stand a good chance of achieving less than stellar results.
To help you identify and avoid these troublesome paths, here are four warning signs that the social media [...]

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10 Clues Your PR Pro is Nothing But Show

February 10, 2009 · 41 comments

I’ve read several posts recently on distinguishing the smart social media marketing professionals from the wannabes. It’s great to have guides likes these in a space that is relatively new in the grand scheme of things.
The social media sphere isn’t the only place where this is needed, though. PR more generally has a long list [...]

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