David Mullen on PR, Integrated Communications and Social Media
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It seems to me there are a lot of well meaning people singing the same chorus around the blog-o-sphere on the topic of media relations. Here’s the gist:
“PR people have to spend time building relationships with the people they pitch or will pitch – even if they don’t pitch them for months down the road. [...]
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What do you do when the honeymoon is over?
That’s a question clients and agencies find themselves asking too often. After the excitement of the RFP process or pre-launch planning is in the rear-view mirror and the account settles into execution mode, the day-to-day relationship can sometimes grow a little too mundane.
I’ve already shared some great [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
