This is a guest post by Chuck Hemann.
What do you think when you hear the word “measurement?” What about “evaluation?” If you are planning to roll your eyes or let out a heavy sigh don’t. While measurement and evaluation are concepts that don’t always come naturally to public relations professionals, knowing how to talk [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
