This week, Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the ante.
Shouldn’t the “P” stand for People? My wife and I aren’t a public. We’re people. I’m willing [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
