David Mullen on PR, Integrated Communications and Social Media
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About two months ago, my role at Mullen changed quite a bit. I’ve moved from concentrating on one portion of the marketing mix – PR – to another – advertising.
I still help develop social media strategy for clients, but I now spend the biggest chunk of my days helping plan and execute integrated campaigns with [...]
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We’re all human, which means we all make mistakes. Sometimes, though, we make the same mistakes regularly – sometimes daily. And we often don’t even realize it.
I was thinking recently about the mistakes we PR pros make every day. The ones that keep us from maximizing the full potential we can achieve for our brands [...]
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This is a guest post by Chuck Hemann.
What do you think when you hear the word “measurement?” What about “evaluation?” If you are planning to roll your eyes or let out a heavy sigh don’t. While measurement and evaluation are concepts that don’t always come naturally to public relations professionals, knowing how to talk [...]
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I’ve read several posts recently on distinguishing the smart social media marketing professionals from the wannabes. It’s great to have guides likes these in a space that is relatively new in the grand scheme of things.
The social media sphere isn’t the only place where this is needed, though. PR more generally has a long list [...]
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My last post – Relationships Don’t Matter MOST in Media Relations – sparked some spirited conversations last week. Most people who commented agreed. A few disagreed. One asked if I would share more about what I believe DOES matter most in media relations.
Here’s my take on that. It’s based on what has helped me hit [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
