David Mullen on PR, Integrated Communications and Social Media
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Arik Hanson and Valerie Simon have a great idea. And I think you should know about it.
They’re tired of seeing so many great PR “free agents” looking for hard-to-find job opportunities in today’s market. People who are smart, strategic, savvy and seasoned. People well worth the attention of hiring managers. And that doesn’t take into [...]
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Last week, I was approached by an ad rep from TalentSeekr, who wanted to know if I’d be interested in placing a widget over there in one of my sidebars that spotlights PR jobs my readers might be interested in learning about.
Though I thought I’d never be interested in running ads on this blog, I [...]
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If a brand invests in advertising, there are two tools of the advertising trade that its PR pros should have at their disposal.
1. Media Buying Plans. They go by a few names – media plans, media flow charts, media buys. These outline where and when advertising for your brand will show up in the marketplace. This is helpful for a [...]
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Voting for the Readers’ Choice Awards for PR blogs is underway and I’d like to encourage you to vote for two reasons.
1. There are 20 great blogs nominated across four different categories, all of which deserve to be in your RSS reader. So it’s a great opportunity for you to discover some new blog talent [...]
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About two months ago, my role at Mullen changed quite a bit. I’ve moved from concentrating on one portion of the marketing mix – PR – to another – advertising.
I still help develop social media strategy for clients, but I now spend the biggest chunk of my days helping plan and execute integrated campaigns with [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
