David Mullen on PR, Integrated Communications and Social Media
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A lot of people say that many C-suite executives don’t truly understand and appreciate the value public relations brings to an organization. There’s lots of talk about the PR industry being chock full of strategic communicators who can’t or haven’t successfully communicated their own worth to the business world.
My friend Arik Hanson and I were [...]
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I glanced at my Twitter stream while eating lunch at my desk today and noticed several people sharing tidbits from the in-progress PRSA International Conference. What was the hubbub?
Penelope Trunk, a keynote speaker at the conference, said something to the effect of “it’s all about spin.” If you want to see PR people get REALLY [...]
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A couple weeks ago, I asked if APR accreditation still has any value in the PR world. That post led to lots of interesting comments that covered the entire spectrum of thoughts – from die-hard APR’ers to people who think it holds no weight as a credential to folks who can’t make up their minds [...]
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This may be considered blasphemy by some, but I’ll ask anyway.
As a former member of PRSA, I’ve been very active in several chapters during my career. In Chicago, I co-directed that chapter’s “Young Professional Network” for some time and created it’s Brown Bag Development Workshops. In Charlotte, N.C., I developed that chapter’s first mentoring program [...]
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The July 21 issue of PR Week included an opinion piece by Tom Martin, a communications professor at the College of Charleston in South Carolina, titled “With a lack of men entering PR, we need new ideas for recruiting.” In it, Tom cites a PRSA member survey that puts the male/female ratio at about 9-to-1.
I sent [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
