David Mullen on PR, Integrated Communications and Social Media
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For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s because internal departments don’t share information or agency partners don’t ask the right questions, not having some key facts in mind can result [...]
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Today’s edition of the Wall Street Journal includes an article reporting that product placements are going to get FCC scrutiny. It’s one each of us in the marketing business should read and a developing story we should follow, because it could have a big impact on both paid and unpaid product placements going forward.
With more [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
