David Mullen on PR, Integrated Communications and Social Media
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I have to admit that I was shocked – shocked, I say – when I read this story in the Las Vegas Sun today. McDonald’s has signed a paid product placement deal with several local TV news stations whereby viewers will see its iced coffee drinks in branded cups during their morning news programs.
(speechless)
I know [...]
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Today’s edition of the Wall Street Journal includes an article reporting that product placements are going to get FCC scrutiny. It’s one each of us in the marketing business should read and a developing story we should follow, because it could have a big impact on both paid and unpaid product placements going forward.
With more [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
