David Mullen on PR, Integrated Communications and Social Media
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About two months ago, my role at Mullen changed quite a bit. I’ve moved from concentrating on one portion of the marketing mix – PR – to another – advertising.
I still help develop social media strategy for clients, but I now spend the biggest chunk of my days helping plan and execute integrated campaigns with [...]
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We’re all human, which means we all make mistakes. Sometimes, though, we make the same mistakes regularly – sometimes daily. And we often don’t even realize it.
I was thinking recently about the mistakes we PR pros make every day. The ones that keep us from maximizing the full potential we can achieve for our brands [...]
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This is a guest post by Chuck Hemann.
What do you think when you hear the word “measurement?” What about “evaluation?” If you are planning to roll your eyes or let out a heavy sigh don’t. While measurement and evaluation are concepts that don’t always come naturally to public relations professionals, knowing how to talk [...]
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A lot of people say that many C-suite executives don’t truly understand and appreciate the value public relations brings to an organization. There’s lots of talk about the PR industry being chock full of strategic communicators who can’t or haven’t successfully communicated their own worth to the business world.
My friend Arik Hanson and I were [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
