Many marketers are still apprehensive about involving their brands in social media initiatives. Quite a few still deny that their brands have anything to gain from interacting in the space.
I agree that you have to dive in because it’s right for your brand and NOT because you suffer from shiny object syndrome. After all, social [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
