Posts tagged as:

planning

3 Keys to Communications Planning

May 3, 2009 · 16 comments

Roadmaps. Foundations. Compasses. Whatever analogy you want to use, the implication is the same – successful communications efforts begin with solid plans.
Given its importance, we could all benefit from tossing our keys on the table to learn from each other. Whether sharing these insights is helpful while developing a new business pitch next week or [...]

{ 16 comments }

Does PR Really “Build Awareness?”

September 29, 2008 · 11 comments

If I had a dollar for every time someone said “Goals must be measurable,” I’d have a nice little lump in my wallet. If I had a dollar for every time I’ve seen “Increase awareness of brand X” as a goal with no plans to measure pre- and post-awareness levels, I’d have to open a [...]

{ 11 comments }

3 Truths Marketers Should Live By

July 31, 2008 · 3 comments

What are the nuggets that guide us professionally every day, whether we’re discussing product development, crafting marketing strategies or drafting news releases? Those things that we remind ourselves – or should be reminding ourselves – of as we plan how our brands will be presented to news media and customers.
Here are three truths that I [...]

{ 3 comments }