David Mullen on PR, Integrated Communications and Social Media
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I’ve seen it happen a few times and I’ve heard stories of many other instances. Every once in a while, a brand initiates an RFP only to hijack ideas from agencies without any plans to ever hire one of the them or pay them for their ideas.
New business is one of the life bloods of [...]
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Last month, Jeremy Pepper wrote a blog post saying PR pros have become too dependent on things like email to pitch reporters. In the comments section, Jeremy says the post was mainly a primer for entry-level PR people not to use technology as a crutch.
That reminded me about the many times I’ve heard people point [...]
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Jeremy Pepper wrote a post yesterday about how we in the PR biz have become slaves to technology. He believes it’s caused many of us to abandon the phone and in-person meetings with reporters thanks to the ease of email pitches. Lost, he says, are the real relationships that make us valuable and, subsequently, many [...]
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We sometimes open media pitches by saying something about believing it will be interesting for that outlet’s readers/viewers/listeners. FastCompany.com is taking PR people up on that in a new way that turns the assumption of what readers want covered into the reality of what they want covered.
Now, PR folks can submit their pitches publicly to [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
