David Mullen on PR, Integrated Communications and Social Media
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In case you missed it yesterday, a top 75 U.S. newspaper offered its ENTIRE newsroom voluntary buyouts – all 320 reporters, editors, copy editors, etc. According to the paper, one of the major reasons it’s in a slump is because advertisers are pulling dollars from print newspapers and opting for online sites, including online news [...]
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I have to admit that I was shocked – shocked, I say – when I read this story in the Las Vegas Sun today. McDonald’s has signed a paid product placement deal with several local TV news stations whereby viewers will see its iced coffee drinks in branded cups during their morning news programs.
(speechless)
I know [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
