David Mullen on PR, Integrated Communications and Social Media
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I made a mistake last week. It was an honest one, but a mistake nonetheless – a misunderstanding that led to an oversight. And a client was pretty upset about it.
How do you respond when a client or colleague confronts you about a mistake that’s been made? Our natural reaction is to quickly search our [...]
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We’re all human, which means we all make mistakes. Sometimes, though, we make the same mistakes regularly – sometimes daily. And we often don’t even realize it.
I was thinking recently about the mistakes we PR pros make every day. The ones that keep us from maximizing the full potential we can achieve for our brands [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
