It’s not easy being green. Kermit knew it. Brands are about to find out the same truth. According to a New York Times article this week, consumers have become incredibly skeptical about companies who tout environmentally-friendly messaging in their marketing efforts.
What did we expect to happen?
Al Gore and his famed documentary took off like wildfire. [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
