David Mullen on PR, Integrated Communications and Social Media
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My last post – Relationships Don’t Matter MOST in Media Relations – sparked some spirited conversations last week. Most people who commented agreed. A few disagreed. One asked if I would share more about what I believe DOES matter most in media relations.
Here’s my take on that. It’s based on what has helped me hit [...]
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It seems to me there are a lot of well meaning people singing the same chorus around the blog-o-sphere on the topic of media relations. Here’s the gist:
“PR people have to spend time building relationships with the people they pitch or will pitch – even if they don’t pitch them for months down the road. [...]
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Last month, Jeremy Pepper wrote a blog post saying PR pros have become too dependent on things like email to pitch reporters. In the comments section, Jeremy says the post was mainly a primer for entry-level PR people not to use technology as a crutch.
That reminded me about the many times I’ve heard people point [...]
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A few weeks ago, some colleagues and I were talking about boilerplates and whether or not they’re still necessary. You know, those “About Company X” that come at the end of every news release. I didn’t think to blog about it at the time, but then Andy Lark asked the same question on his blog [...]
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Jeremy Pepper wrote a post yesterday about how we in the PR biz have become slaves to technology. He believes it’s caused many of us to abandon the phone and in-person meetings with reporters thanks to the ease of email pitches. Lost, he says, are the real relationships that make us valuable and, subsequently, many [...]
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In case you missed it yesterday, a top 75 U.S. newspaper offered its ENTIRE newsroom voluntary buyouts – all 320 reporters, editors, copy editors, etc. According to the paper, one of the major reasons it’s in a slump is because advertisers are pulling dollars from print newspapers and opting for online sites, including online news [...]
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We sometimes open media pitches by saying something about believing it will be interesting for that outlet’s readers/viewers/listeners. FastCompany.com is taking PR people up on that in a new way that turns the assumption of what readers want covered into the reality of what they want covered.
Now, PR folks can submit their pitches publicly to [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
