David Mullen on PR, Integrated Communications and Social Media
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Here’s the no-crap headline of the year: The economy sucks. That’s caused most brands to re-evaluate their marketing mix, re-allocate spending and re-prioritize initiatives. Sometimes the marketing strategy or tactic that makes you stand out, though, can be something incredibly small.
I’ve always heard that you shouldn’t sweat the small stuff. There are times, though, that [...]
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I shared a few videos with some friends this weekend as I led a discussion on the impact media has on defining beauty and sexuality in our culture. Aside from being incredibly well produced, the videos – and the larger campaign that they are a part of – are a great example of how brands [...]
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What are the nuggets that guide us professionally every day, whether we’re discussing product development, crafting marketing strategies or drafting news releases? Those things that we remind ourselves – or should be reminding ourselves – of as we plan how our brands will be presented to news media and customers.
Here are three truths that I [...]
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It’s not easy being green. Kermit knew it. Brands are about to find out the same truth. According to a New York Times article this week, consumers have become incredibly skeptical about companies who tout environmentally-friendly messaging in their marketing efforts.
What did we expect to happen?
Al Gore and his famed documentary took off like wildfire. [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
