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Tweet Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach? These are the questions I recently asked Joe Colopy, CEO of email marketing firm Bronto, and he […]


Tweet A recent USA Today article caught my attention. Not only because it was chock-full with intense political showdowns between no-name citizens and state senators and representatives, but also because it held a great reminder for us in the business world, too. Apparently, conservative groups and citizens have taken a cue from the impressive grassroots […]


Tweet Last week, I was traveling with two fellow marketers and something happened that stopped me in my tracks. It was a perfect reminder that even world-class marketing can’t overcome the simplest hurdle sometimes. The Backstory We were traveling for work and stayed at a nice hotel in a mid-sized city in the heart of […]


Tweet For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s because internal departments don’t share information or agency partners don’t ask the right questions, not having some key facts in mind can […]


Tweet It’s not every day you get to do something selfish and selfless at the same time, but today is your lucky day. The selfish part – A new book on marketing in the social media era is available to help you navigate your way through the amazing opportunities and interesting challenges marketers face in […]


Tweet I saw an interesting book on a coworker’s desk last week – The Art of War for Executives by Donald G. Krause, based on Sun Tzu’s classic text The Art of War. As I cracked it open yesterday and began reading it, a particular paragraph stood out to me and I found myself yelling […]


Tweet Like most people, I usually spend lunchtime eating lunch. Yesterday, though, I attended a funeral. One of our friends lost her seven-year-old daughter last Friday. It was completely unexpected and what had started as any other ordinary day in their lives instead ended in tragedy. As I sat through the service watching a slide […]


Tweet Next week I’m sitting down with a handful of PR students from Iowa State University who are currently taking an online writing/content management class. We’re going to chat about the ways social media has changed/is changing how brands market themselves and interact with consumers, as well as blogging basics. Another topic of discussion will […]


Tweet There are undoubtedly hordes of folks spending much of their Monday talking about all the mistakes Jake Delhomme made against the Arizona Cardinals on Saturday. Then they’ll move on to break down exactly what Philip Rivers and the Chargers should have done differently Sunday to beat the Steelers. They’re Monday Morning Quarterbacks and they […]


Tweet You have the power to change the status quo in marketing. It’s true. Even if you’re not in a position to direct much change today, you will be soon enough. Which leads me to wonder about your answer to this question. “What if you could change one thing about our industry. What would it […]