David Mullen on PR, Integrated Communications and Social Media
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My last post – Relationships Don’t Matter MOST in Media Relations – sparked some spirited conversations last week. Most people who commented agreed. A few disagreed. One asked if I would share more about what I believe DOES matter most in media relations.
Here’s my take on that. It’s based on what has helped me hit [...]
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It seems to me there are a lot of well meaning people singing the same chorus around the blog-o-sphere on the topic of media relations. Here’s the gist:
“PR people have to spend time building relationships with the people they pitch or will pitch – even if they don’t pitch them for months down the road. [...]
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Journalists and bloggers share their disdain for PR spam regularly. Many PR pros write blog posts telling their colleagues why they should stop spamming reporters and offering tips. And, I might say, rightly so. But that’s not what this post is about. I want to talk about the reasons that PR spam is still going [...]
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Last month, Jeremy Pepper wrote a blog post saying PR pros have become too dependent on things like email to pitch reporters. In the comments section, Jeremy says the post was mainly a primer for entry-level PR people not to use technology as a crutch.
That reminded me about the many times I’ve heard people point [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
