David Mullen on PR, Integrated Communications and Social Media
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One of the biggest benefits of social media is the willingness of those who use its tools to share insights and information. It makes us all smarter. As you’ve probably heard, a rising tide lifts all boats.
I was thinking today about some of the great nuggets other smart professionals have shared with me during my [...]
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Google introduced a new tool yesterday that aims at helping marketers use consumers’ search queries to not only tailor messaging, but also target messaging by geography. That latter part is a big deal, I think.
Google Insights for Search looks like a pretty useful tool on the surface. I haven’t spent enough time on it, yet, [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
