The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure.
As more brands have [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
