Google introduced a new tool yesterday that aims at helping marketers use consumers’ search queries to not only tailor messaging, but also target messaging by geography. That latter part is a big deal, I think.
Google Insights for Search looks like a pretty useful tool on the surface. I haven’t spent enough time on it, yet, [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
