Edward Boches declared in a comment here last week that the “future of PR has more to do with eliminating the barriers between information and audience, rather than being the gatekeeper between them.”
I agree with Edward, however I’d caution us against becoming barrier-less extremists. That’s not what Edward is suggesting, but I have seen many [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
