Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]
A couple weeks ago, a virus had its way with my family. Within a four-day span, all four of us were incredibly sick for 24 hours at a time and it seemed there was nothing we could do to stop the next person from getting it.
That’s because despite how careful we were – quarantining the [...]
I was chatting with a high school senior a couple weeks ago and Facebook came up. He commented offhand that he may have to find a new place online to keep up with his friends and I asked, “why?” That’s when he tipped me off.
“It was kind of weird when my parents joined and friended [...]
Many marketers are still apprehensive about involving their brands in social media initiatives. Quite a few still deny that their brands have anything to gain from interacting in the space.
I agree that you have to dive in because it’s right for your brand and NOT because you suffer from shiny object syndrome. After all, social [...]
David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
