Posts tagged as:

edward boches

3 Questions With… Edward Boches

September 27, 2009 · 9 comments

This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business.
Edward Boches began his career in PR and started the PR department at Mullen more than 20 years ago. He then moved over to the advertising account service side [...]

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Beware the PR Prophets

May 20, 2009 · 21 comments

Edward Boches declared in a comment here last week that the “future of PR has more to do with eliminating the barriers between information and audience, rather than being the gatekeeper between them.”
I agree with Edward, however I’d caution us against becoming barrier-less extremists. That’s not what Edward is suggesting, but I have seen many [...]

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