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Tweet Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach? These are the questions I recently asked Joe Colopy, CEO of email marketing firm Bronto, and he […]


Tweet *This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other […]


Tweet Roadmaps. Foundations. Compasses. Whatever analogy you want to use, the implication is the same – successful communications efforts begin with solid plans. Given its importance, we could all benefit from tossing our keys on the table to learn from each other. Whether sharing these insights is helpful while developing a new business pitch next […]


Tweet About two months ago, my role at Mullen changed quite a bit. I’ve moved from concentrating on one portion of the marketing mix – PR – to another – advertising. I still help develop social media strategy for clients, but I now spend the biggest chunk of my days helping plan and execute integrated […]


Tweet Next week I’m sitting down with a handful of PR students from Iowa State University who are currently taking an online writing/content management class. We’re going to chat about the ways social media has changed/is changing how brands market themselves and interact with consumers, as well as blogging basics. Another topic of discussion will […]


Tweet Google introduced a new tool yesterday that aims at helping marketers use consumers’ search queries to not only tailor messaging, but also target messaging by geography. That latter part is a big deal, I think. Google Insights for Search looks like a pretty useful tool on the surface. I haven’t spent enough time on […]


Tweet It’s not easy being green. Kermit knew it. Brands are about to find out the same truth. According to a New York Times article this week, consumers have become incredibly skeptical about companies who tout environmentally-friendly messaging in their marketing efforts. What did we expect to happen? Al Gore and his famed documentary took […]