Posts tagged as:

consumer

3 Things You Should Know About Your Brand Before Doing Anything Else

July 7, 2009 · 12 comments

For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s because internal departments don’t share information or agency partners don’t ask the right questions, not having some key facts in mind can result [...]

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Want Consumer Loyalty? Use These Magic Words.

January 3, 2009 · 20 comments

Here’s the no-crap headline of the year: The economy sucks. That’s caused most brands to re-evaluate their marketing mix, re-allocate spending and re-prioritize initiatives. Sometimes the marketing strategy or tactic that makes you stand out, though, can be something incredibly small.
I’ve always heard that you shouldn’t sweat the small stuff. There are times, though, that [...]

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