A recent USA Today article caught my attention. Not only because it was chock-full with intense political showdowns between no-name citizens and state senators and representatives, but also because it held a great reminder for us in the business world, too.
Apparently, conservative groups and citizens have taken a cue from the impressive grassroots and social [...]
Roadmaps. Foundations. Compasses. Whatever analogy you want to use, the implication is the same – successful communications efforts begin with solid plans.
Given its importance, we could all benefit from tossing our keys on the table to learn from each other. Whether sharing these insights is helpful while developing a new business pitch next week or [...]
I’ve read several posts recently on distinguishing the smart social media marketing professionals from the wannabes. It’s great to have guides likes these in a space that is relatively new in the grand scheme of things.
The social media sphere isn’t the only place where this is needed, though. PR more generally has a long list [...]
You have the power to change the status quo in marketing. It’s true. Even if you’re not in a position to direct much change today, you will be soon enough. Which leads me to wonder about your answer to this question.
“What if you could change one thing about our industry. What would it be?”
What would [...]
According to everything I’ve heard and read for the past two months, myself and people like me are the Holy Grail for both presidential candidate’s campaign – the independent swing voter. So if that’s the case, I’m wondering why neither Barack Obama nor John McCain did anything to woo me leading up to today.
The swing [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
This week, I’m passing along the five things your brand or client must embrace to increase its chances of executing a successful social media strategy, based on Geoff Livingston’s book Now is Gone with my own take and additions.
1. Give Up Control of the Message (click here to read)
2. Participate Within the Communities (click here [...]
David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
