Posts tagged as:

clients

One Key to Surpassing Everyone’s Expectations

July 27, 2009 · 9 comments

When a client or superior asks you to think about a project in a way that doesn’t match up with what you initially think is best, how do you react? More importantly, when that news is passed along by a colleague out of the hearing of said client or superior, how do you react?
Do you [...]

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You Made a Mistake. Is This How You React?

June 8, 2009 · 42 comments

I made a mistake last week. It was an honest one, but a mistake nonetheless – a misunderstanding that led to an oversight. And a client was pretty upset about it.
How do you respond when a client or colleague confronts you about a mistake that’s been made? Our natural reaction is to quickly search our [...]

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Do We Talk Too Much?

December 16, 2008 · 20 comments

For those of us active in the social media space, I’m not talking about listening to what your customers say about your brand by monitoring “listening tools” like Twitter Search and Google Alerts. I’m talking about actually listening to people sitting across the table from you.
A fellow PR pro I’ve know for a few years [...]

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Three Ways to Get Your Agency’s Best Work

September 23, 2008 · 3 comments

What do you do when the honeymoon is over?
That’s a question clients and agencies find themselves asking too often. After the excitement of the RFP process or pre-launch planning is in the rear-view mirror and the account settles into execution mode, the day-to-day relationship can sometimes grow a little too mundane.
I’ve already shared some great [...]

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