David Mullen on PR, Integrated Communications and Social Media
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A lot of people say that many C-suite executives don’t truly understand and appreciate the value public relations brings to an organization. There’s lots of talk about the PR industry being chock full of strategic communicators who can’t or haven’t successfully communicated their own worth to the business world.
My friend Arik Hanson and I were [...]
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One of the biggest benefits of social media is the willingness of those who use its tools to share insights and information. It makes us all smarter. As you’ve probably heard, a rising tide lifts all boats.
I was thinking today about some of the great nuggets other smart professionals have shared with me during my [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
