More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:
What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization?
How do we measure success and return [...]
Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]
A couple weeks ago, a virus had its way with my family. Within a four-day span, all four of us were incredibly sick for 24 hours at a time and it seemed there was nothing we could do to stop the next person from getting it.
That’s because despite how careful we were – quarantining the [...]
Those who gather around the new water coolers tend to hang out with others that share common interests. That leads to passionate conversations by people passionate about [insert topic here].
It also leads to opportunities for brands to help facilitate and/or participate in conversations with consumers who share interests with their brand. In most cases, social [...]
Are you looking for concrete brand benefits in regards to implementing social media initiatives? Are you looking for those nuggets that can help sell it in to clients or, for those of you on the corporate side, within your organization?
This week I’ll share a benefit each day. These are by no means the ONLY benefits [...]
Many marketers are still apprehensive about involving their brands in social media initiatives. Quite a few still deny that their brands have anything to gain from interacting in the space.
I agree that you have to dive in because it’s right for your brand and NOT because you suffer from shiny object syndrome. After all, social [...]
David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
