A few weeks ago, some colleagues and I were talking about boilerplates and whether or not they’re still necessary. You know, those “About Company X” that come at the end of every news release. I didn’t think to blog about it at the time, but then Andy Lark asked the same question on his blog [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
