My typical answer to that question has been “no.” Consistent participation usually leads to the best results in social media efforts. Approaching it as a test can lead to lower commitment levels from the brand and abandoned blogs and Facebook pages that look more like ghost towns than thriving communities.
But a couple things I’ve heard the past [...]
{ 26 comments }




David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
