Posts tagged as:

agency

Save the Ghosts for Halloween

December 3, 2008 · 24 comments

A few days ago, my friend Susan Iskiwitch asked for my thoughts on PR agencies ghost blogging for clients. The timing was interesting since I had just been asked a similar question by Scott Meis as part of a Q & A post for his blog.
PR folks have been ghost writing for clients forever – [...]

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Why PR in an Integrated Agency Rocks

September 3, 2008 · 0 comments

Michael Bourne, my colleague at Mullen, wrote a blog post recently at relentlessPR about working in PR at an “Ad agency.” I’ve had the pleasure of working at both PR-only shops and integrated agencies, including Mullen. So I’ve experienced both sides of the agency fence. There are pros and cons for each, but in my [...]

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