Posts tagged as:

advice

10 Clues Your PR Pro is Worth the Dough

February 18, 2009 · 24 comments

One of last week’s posts – 10 Clues Your PR Pro is Nothing But Show – generated a lot of great comments that added even more clues to the list. So I thought we’d continue the fun by looking at the flip side and highlighting the things that set great PR pros apart from the [...]

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10 Clues Your PR Pro is Nothing But Show

February 10, 2009 · 41 comments

I’ve read several posts recently on distinguishing the smart social media marketing professionals from the wannabes. It’s great to have guides likes these in a space that is relatively new in the grand scheme of things.
The social media sphere isn’t the only place where this is needed, though. PR more generally has a long list [...]

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Five Tips for Media Relations Success

February 3, 2009 · 17 comments

My last post – Relationships Don’t Matter MOST in Media Relations – sparked some spirited conversations last week. Most people who commented agreed. A few disagreed. One asked if I would share more about what I believe DOES matter most in media relations.
Here’s my take on that. It’s based on what has helped me hit [...]

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What Advice Would You Share with These College Students?

January 23, 2009 · 41 comments

Next week I’m sitting down with a handful of PR students from Iowa State University who are currently taking an online writing/content management class. We’re going to chat about the ways social media has changed/is changing how brands market themselves and interact with consumers, as well as blogging basics.
Another topic of discussion will be tips [...]

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Give a Gem. Take a Gem.

October 9, 2008 · 36 comments

One of the biggest benefits of social media is the willingness of those who use its tools to share insights and information. It makes us all smarter. As you’ve probably heard, a rising tide lifts all boats.
I was thinking today about some of the great nuggets other smart professionals have shared with me during my [...]

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3 Truths Marketers Should Live By

July 31, 2008 · 3 comments

What are the nuggets that guide us professionally every day, whether we’re discussing product development, crafting marketing strategies or drafting news releases? Those things that we remind ourselves – or should be reminding ourselves – of as we plan how our brands will be presented to news media and customers.
Here are three truths that I [...]

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