David Mullen on PR, Integrated Communications and Social Media
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It’s not easy being green. Kermit knew it. Brands are about to find out the same truth. According to a New York Times article this week, consumers have become incredibly skeptical about companies who tout environmentally-friendly messaging in their marketing efforts.
What did we expect to happen?
Al Gore and his famed documentary took off like wildfire. [...]
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Today’s edition of the Wall Street Journal includes an article reporting that product placements are going to get FCC scrutiny. It’s one each of us in the marketing business should read and a developing story we should follow, because it could have a big impact on both paid and unpaid product placements going forward.
With more [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
