David Mullen on PR, Integrated Communications and Social Media
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Last week, I was approached by an ad rep from TalentSeekr, who wanted to know if I’d be interested in placing a widget over there in one of my sidebars that spotlights PR jobs my readers might be interested in learning about.
Though I thought I’d never be interested in running ads on this blog, I [...]
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If a brand invests in advertising, there are two tools of the advertising trade that its PR pros should have at their disposal.
1. Media Buying Plans. They go by a few names – media plans, media flow charts, media buys. These outline where and when advertising for your brand will show up in the marketplace. This is helpful for a [...]
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About two months ago, my role at Mullen changed quite a bit. I’ve moved from concentrating on one portion of the marketing mix – PR – to another – advertising.
I still help develop social media strategy for clients, but I now spend the biggest chunk of my days helping plan and execute integrated campaigns with [...]
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I shared a few videos with some friends this weekend as I led a discussion on the impact media has on defining beauty and sexuality in our culture. Aside from being incredibly well produced, the videos – and the larger campaign that they are a part of – are a great example of how brands [...]
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In case you missed it yesterday, a top 75 U.S. newspaper offered its ENTIRE newsroom voluntary buyouts – all 320 reporters, editors, copy editors, etc. According to the paper, one of the major reasons it’s in a slump is because advertisers are pulling dollars from print newspapers and opting for online sites, including online news [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
