Are We Forcing Social Media Tunnel Vision on Young PR Pros?

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*This is a guest post by Meg Roberts.

Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs.
The post made me wonder about the other side of this [...]

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We’re Setting Up Young PR Pros for Failure

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The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure.
As more brands have [...]

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Should Brands Approach Social Media with a “Pilot Program” Mindset?

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My typical answer to that question has been “no.” Consistent participation usually leads to the best results in social media efforts. Approaching it as a test can lead to lower commitment levels from the brand and abandoned blogs and Facebook pages that look more like ghost towns than thriving communities.
But a couple things I’ve heard the past [...]

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Happy 1st Birthday, Blog!

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It’s hard to believe it’s been a year already. Instead of marking the occassion with words, I decided to create a short video. (Those of you reading this in email may need to click through to see the video)
For anyone who started frequenting the blog in the past six months, I’ve also shared a few [...]

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This Post Will Make Your Day 10x Better – Guaranteed.

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Fridays are a cause for celebration by their very nature. (Hello weekend!) So I hope you’ll grant me a little grace to go off-topic and share something worth celebrating.
I was sitting in a hotel bar last Friday evening eating dinner and watching CNN with no sound. As you can imagine, it wasn’t very productive news [...]

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You Made a Mistake. Is This How You React?

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I made a mistake last week. It was an honest one, but a mistake nonetheless – a misunderstanding that led to an oversight. And a client was pretty upset about it.
How do you respond when a client or colleague confronts you about a mistake that’s been made? Our natural reaction is to quickly search our [...]

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The Smartest Thing You Could Say

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Let’s be honest. We all want to leave a meeting knowing that we said something smart and added value to the conversation. It feels great when we have answers. Here’s the thing I find interesting, though. Often the best thing uttered in a meeting isn’t anything said at all, but something asked.
The right question can [...]

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Vote for the Readers’ Choice “PR Blog of the Year”

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Voting for the Readers’ Choice Awards for PR blogs is underway and I’d like to encourage you to vote for two reasons.
1. There are 20 great blogs nominated across four different categories, all of which deserve to be in your RSS reader. So it’s a great opportunity for you to discover some new blog talent [...]

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Four Signs Your Social Media Expert May Be Bad for Business

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There are more than a few social media pundits who would lead you and your company down the wrong road. Following their advice, however well meaning, means you’ll stand a good chance of achieving less than stellar results.
To help you identify and avoid these troublesome paths, here are four warning signs that the social media [...]

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Beware the PR Prophets

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Edward Boches declared in a comment here last week that the “future of PR has more to do with eliminating the barriers between information and audience, rather than being the gatekeeper between them.”
I agree with Edward, however I’d caution us against becoming barrier-less extremists. That’s not what Edward is suggesting, but I have seen many [...]

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