3 Things to Tweet that Aren’t About Your Brand

19 comments

Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]

Read the full article →

Don’t Want to Lose Market Share? Don’t Do This.

4 comments

A recent USA Today article caught my attention. Not only because it was chock-full with intense political showdowns between no-name citizens and state senators and representatives, but also because it held a great reminder for us in the business world, too.
Apparently, conservative groups and citizens have taken a cue from the impressive grassroots and social [...]

Read the full article →

Your Marketing Doesn’t Matter When This Happens

20 comments

Last week, I was traveling with two fellow marketers and something happened that stopped me in my tracks. It was a perfect reminder that even world-class marketing can’t overcome the simplest hurdle sometimes.
The Backstory
We were traveling for work and stayed at a nice hotel in a mid-sized city in the heart of America. One of [...]

Read the full article →

What’s Your Stance on Social Media Gray Areas?

14 comments

There are quite a few social media tactics that are shaded gray. For people who hold a strong stance either way, said tactics may seem more black and white, but the truth is that intelligent people have differing points of view on them.
Because of that, I strongly recommend that agencies and companies develop official stances [...]

Read the full article →

One Key to Surpassing Everyone’s Expectations

9 comments

When a client or superior asks you to think about a project in a way that doesn’t match up with what you initially think is best, how do you react? More importantly, when that news is passed along by a colleague out of the hearing of said client or superior, how do you react?
Do you [...]

Read the full article →

The Key to Jump Starting Your Creativity

29 comments

I admit it. Sometimes the spark that drives my creativity needs reigniting. When that happens, I usually hang out with toddlers.
Toddlers are creative geniuses. They don’t use anything for its intended purpose. They don’t color in the lines. They aren’t afraid to share their ideas or stories, no matter how ridiculous or far-fetched.
Toddlers aren’t held [...]

Read the full article →

Should Newspaper Have Outed an Intern for Plagiarism

109 comments

*This post was co-written with Lauren Fernandez.
At 6:34 p.m. Tuesday, college student Hailey Mac Arthur’s* life changed dramatically. Not because she had been fired from her summer internship at The Gazette in Colorado Springs, Co., for plagiarism, but because editor Jeff Thomas posted a brief online apologizing to readers for the incidents. And in the [...]

Read the full article →

3 Things You Should Know About Your Brand Before Doing Anything Else

12 comments

For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s because internal departments don’t share information or agency partners don’t ask the right questions, not having some key facts in mind can result [...]

Read the full article →

Are We Forcing Social Media Tunnel Vision on Young PR Pros?

45 comments

*This is a guest post by Meg Roberts.

Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs.
The post made me wonder about the other side of this [...]

Read the full article →

We’re Setting Up Young PR Pros for Failure

60 comments

The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure.
As more brands have [...]

Read the full article →

← Previous Entries

Next Entries →