No Pressure, No Diamonds.

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“No pressure, no diamonds.”
About an hour after I read that Thomas Carlyle quote in this blog post last week, I almost threw up. That’s because a campaign that my team and I were launching this week hit a big, unexpected roadblock. And it seemed unfixable to everyone involved – including me.
In situations like this, it’s [...]

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3 Questions With… Edward Boches

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This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business.
Edward Boches began his career in PR and started the PR department at Mullen more than 20 years ago. He then moved over to the advertising account service side [...]

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3 Things to Tweet that Aren’t About Your Brand

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Last week, I was asked for ideas on ways brands can participate in social media circles despite the fact that they don’t have frequent new product announcements and company news.
It’s a good question that I think keeps some brands away from social media. They realize that ongoing, consistent participation in social media gives their brands [...]

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Don’t Want to Lose Market Share? Don’t Do This.

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A recent USA Today article caught my attention. Not only because it was chock-full with intense political showdowns between no-name citizens and state senators and representatives, but also because it held a great reminder for us in the business world, too.
Apparently, conservative groups and citizens have taken a cue from the impressive grassroots and social [...]

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Your Marketing Doesn’t Matter When This Happens

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Last week, I was traveling with two fellow marketers and something happened that stopped me in my tracks. It was a perfect reminder that even world-class marketing can’t overcome the simplest hurdle sometimes.
The Backstory
We were traveling for work and stayed at a nice hotel in a mid-sized city in the heart of America. One of [...]

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What’s Your Stance on Social Media Gray Areas?

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There are quite a few social media tactics that are shaded gray. For people who hold a strong stance either way, said tactics may seem more black and white, but the truth is that intelligent people have differing points of view on them.
Because of that, I strongly recommend that agencies and companies develop official stances [...]

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One Key to Surpassing Everyone’s Expectations

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When a client or superior asks you to think about a project in a way that doesn’t match up with what you initially think is best, how do you react? More importantly, when that news is passed along by a colleague out of the hearing of said client or superior, how do you react?
Do you [...]

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The Key to Jump Starting Your Creativity

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I admit it. Sometimes the spark that drives my creativity needs reigniting. When that happens, I usually hang out with toddlers.
Toddlers are creative geniuses. They don’t use anything for its intended purpose. They don’t color in the lines. They aren’t afraid to share their ideas or stories, no matter how ridiculous or far-fetched.
Toddlers aren’t held [...]

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Should Newspaper Have Outed an Intern for Plagiarism

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*This post was co-written with Lauren Fernandez.
At 6:34 p.m. Tuesday, college student Hailey Mac Arthur’s* life changed dramatically. Not because she had been fired from her summer internship at The Gazette in Colorado Springs, Co., for plagiarism, but because editor Jeff Thomas posted a brief online apologizing to readers for the incidents. And in the [...]

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3 Things You Should Know About Your Brand Before Doing Anything Else

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For a number of reasons, we don’t always have the information about our brands or our clients’ brands that would help us do an even better job as communications professionals. Whether it’s because internal departments don’t share information or agency partners don’t ask the right questions, not having some key facts in mind can result [...]

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