From the category archives:

Uncategorized

This isn’t a rant. It’s an observation.
The worst thing about public relations is that it’s sold short by its very own people. And it’s done every single day.
Too many don’t demonstrate well the value that PR brings to their organizations. (Impressions and AVE don’t count for much if you’re looking to get a seat at [...]

{ 29 comments }

Like most people, I usually spend lunchtime eating lunch. Yesterday, though, I attended a funeral.
One of our friends lost her seven-year-old daughter last Friday. It was completely unexpected and what had started as any other ordinary day in their lives instead ended in tragedy.
As I sat through the service watching a slide show of images [...]

{ 33 comments }

There are two key mistakes I’ve seen marketers of all disciplines, including myself, make during my days in this business. Okay, so I’ve seen a lot more than two, but these two specifically kill great ideas before they ever get a chance to live and push forward bad ideas that never should see the light [...]

{ 11 comments }

I’m still absolutely amazed at the profound, powerful prose penned by Dr. Martin Luther King, Jr. from the solitude of a jail cell in Birmingham, Alabama. Yes, I am as moved as the rest of us by his historic “I have a dream” speech, but the first time I read Letter from Birmingham Jail I [...]

{ 6 comments }

Some Holiday Thoughts

December 24, 2008 · 6 comments

It’s almost 10 p.m. on Christmas Eve as I write this. Both my girls are in bed. My wife is in the living room with her parents, sister-in-law and her brother, who got back from his most recent tour in Iraq eight days ago – after 15 long months away from his wife and two [...]

{ 6 comments }

Come on. How could I possibly pass up the chance to do a twist on a holiday classic for all my fellow PR friends? Hopefully you get a chuckle or, at least, a smile or two out of this.
PR Remix – The 12 Days of Christmas
On the first day of Christmas the PR gods gave [...]

{ 9 comments }

Do We Talk Too Much?

December 16, 2008 · 20 comments

For those of us active in the social media space, I’m not talking about listening to what your customers say about your brand by monitoring “listening tools” like Twitter Search and Google Alerts. I’m talking about actually listening to people sitting across the table from you.
A fellow PR pro I’ve know for a few years [...]

{ 20 comments }

This is a bit off-topic for what is usually discussed on this blog, but apparently a few people want to know a bit more about me. Either that or it’s just that they know I’m a sucker and would keep the meme going.
A few weeks ago, Amybeth Hale – THE Research Goddess herself – tagged [...]

{ 20 comments }

The story of my wife’s great uncle – Ralph Ignatowski – gave me a renewed appreciation for our veterans. If you’ve seen the movie Flags of our Fathers, you caught a glimpse of “Iggy’s” story. If you read the book, then you know more details about the gruesome things he endured before his young life [...]

{ 7 comments }

October Thanks

November 10, 2008 · 10 comments

I know the truth. You come to this little corner of the online world as much for the incredibly insightful comments that others leave as you do for the posts I write, right? Heck, some may come just for the comments.
That’s why I like to stop and say “thanks” each month to those who commented [...]

{ 10 comments }