David Mullen on PR, Integrated Communications and Social Media
From the category archives:
Arik Hanson and Valerie Simon have a great idea. And I think you should know about it.
They’re tired of seeing so many great PR “free agents” looking for hard-to-find job opportunities in today’s market. People who are smart, strategic, savvy and seasoned. People well worth the attention of hiring managers. And that doesn’t take into [...]
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Do you want the CMO or CEO to pay attention when you share the results of your PR efforts? Do you want to significantly increase the chances of them seeing your work as a critical piece in moving the business forward?
If yes, then I have a single, four-letter word that is left out of most [...]
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The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. But why do some efforts that have this foundation still not measure up like others?
That thin dividing line? It’s called hustle.
Two different [...]
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“No pressure, no diamonds.”
About an hour after I read that Thomas Carlyle quote in this blog post last week, I almost threw up. That’s because a campaign that my team and I were launching this week hit a big, unexpected roadblock. And it seemed unfixable to everyone involved – including me.
In situations like this, it’s [...]
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I admit it. Sometimes the spark that drives my creativity needs reigniting. When that happens, I usually hang out with toddlers.
Toddlers are creative geniuses. They don’t use anything for its intended purpose. They don’t color in the lines. They aren’t afraid to share their ideas or stories, no matter how ridiculous or far-fetched.
Toddlers aren’t held [...]
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It’s hard to believe it’s been a year already. Instead of marking the occassion with words, I decided to create a short video. (Those of you reading this in email may need to click through to see the video)
For anyone who started frequenting the blog in the past six months, I’ve also shared a few [...]
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Fridays are a cause for celebration by their very nature. (Hello weekend!) So I hope you’ll grant me a little grace to go off-topic and share something worth celebrating.
I was sitting in a hotel bar last Friday evening eating dinner and watching CNN with no sound. As you can imagine, it wasn’t very productive news [...]
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I made a mistake last week. It was an honest one, but a mistake nonetheless – a misunderstanding that led to an oversight. And a client was pretty upset about it.
How do you respond when a client or colleague confronts you about a mistake that’s been made? Our natural reaction is to quickly search our [...]
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Let’s be honest. We all want to leave a meeting knowing that we said something smart and added value to the conversation. It feels great when we have answers. Here’s the thing I find interesting, though. Often the best thing uttered in a meeting isn’t anything said at all, but something asked.
The right question can [...]
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This isn’t a rant. It’s an observation.
The worst thing about public relations is that it’s sold short by its very own people. And it’s done every single day.
Too many don’t demonstrate well the value that PR brings to their organizations. (Impressions and AVE don’t count for much if you’re looking to get a seat at [...]
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
