Comments on: Reader Poll: Should This Blog Run PR Job Ads http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/ David Mullen on PR, Integrated Communications and Social Media Mon, 06 Jun 2011 03:58:50 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Announcing Help a PR Pro Out Day http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4279 Announcing Help a PR Pro Out Day Fri, 05 Feb 2010 14:27:27 +0000 http://www.davidwmullen.com/?p=1957#comment-4279 [...] reasons (mostly personal). But a few days later, my friend David Mullen got me thinking again wth this thoughtful post. Maybe those ads would actually help our fellow PR colleagues who were on the job hunt. Maybe I had [...] [...] reasons (mostly personal). But a few days later, my friend David Mullen got me thinking again wth this thoughtful post. Maybe those ads would actually help our fellow PR colleagues who were on the job hunt. Maybe I had [...]

]]> By: Scott Meis http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4251 Scott Meis Fri, 22 Jan 2010 14:38:45 +0000 http://www.davidwmullen.com/?p=1957#comment-4251 I guess the solution is to just stop writing good posts so as to avoid these inquiries in the first place. Simple enough, right? I'll give you some lessons. Seriously, I wouldn't see listing as an issue because you're so attentive and relevant to your community and readers. I don't know how flexible these advertisers are but possibly having a "Jobs in PR" nav tab on your blog that is updated ever couple weeks or even a bi-weekly email to subscribers would seem enticing to me. That's obviously a lot of extra work and probably a management task you don't have time or desire to take on. But, like I said, maybe there is some flexibility in distribution options from these advertisers. I will say that @simasays does quite an amazing job with MarketingJobWire.com. Community and word-of-mouth driven with great local leads. I'm not sure if she makes any cash off of it, but it's a good model and I'm sure it helps quite a bit on the networking front. I guess the solution is to just stop writing good posts so as to avoid these inquiries in the first place. Simple enough, right? I’ll give you some lessons.

Seriously, I wouldn’t see listing as an issue because you’re so attentive and relevant to your community and readers. I don’t know how flexible these advertisers are but possibly having a “Jobs in PR” nav tab on your blog that is updated ever couple weeks or even a bi-weekly email to subscribers would seem enticing to me. That’s obviously a lot of extra work and probably a management task you don’t have time or desire to take on. But, like I said, maybe there is some flexibility in distribution options from these advertisers.

I will say that @simasays does quite an amazing job with MarketingJobWire.com. Community and word-of-mouth driven with great local leads. I’m not sure if she makes any cash off of it, but it’s a good model and I’m sure it helps quite a bit on the networking front.

]]> By: Ari Herzog http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4249 Ari Herzog Thu, 21 Jan 2010 05:20:40 +0000 http://www.davidwmullen.com/?p=1957#comment-4249 Wow, it's about time I receive the same email pitch as some of the top marketing bloggers. If you and Dave also received the email-- as did I--then I'm unsure if I should smile or frown, not knowing how many people received it. I'm also leaning towards "no" for the same reasons you write, Arik. Wow, it’s about time I receive the same email pitch as some of the top marketing bloggers. If you and Dave also received the email– as did I–then I’m unsure if I should smile or frown, not knowing how many people received it.

I’m also leaning towards “no” for the same reasons you write, Arik.

]]> By: Johnny http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4246 Johnny Wed, 20 Jan 2010 01:42:43 +0000 http://www.davidwmullen.com/?p=1957#comment-4246 Just wanted to add some more thoughts since I'm someone who has been keeping an eye out for a new job opps. I can tell you that for the most part, I have stayed away from any major job sites/search engines and stuck to a few targeted sites, networking, Twitter, etc. Besides that, I would certainly glance at the listings in a widget here if there was one which I have done on some other marketing blogs. Usually hasn't lead to much though because of the fact that most of the agencies high up on my list don't advertise their openings outside of their own sites or advertise them at all for that matter. So my point is it really depends on what the job seeker is looking for. The majority that would benefit from this probably aren't being as picky as I am...especially right now. Just wanted to add some more thoughts since I’m someone who has been keeping an eye out for a new job opps. I can tell you that for the most part, I have stayed away from any major job sites/search engines and stuck to a few targeted sites, networking, Twitter, etc. Besides that, I would certainly glance at the listings in a widget here if there was one which I have done on some other marketing blogs. Usually hasn’t lead to much though because of the fact that most of the agencies high up on my list don’t advertise their openings outside of their own sites or advertise them at all for that matter. So my point is it really depends on what the job seeker is looking for. The majority that would benefit from this probably aren’t being as picky as I am…especially right now.

]]> By: David http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4245 David Tue, 19 Jan 2010 22:49:31 +0000 http://www.davidwmullen.com/?p=1957#comment-4245 Hi, Allan. Thanks for jumping into the conversation. I know it was a rhetorical question, but I'll answer anyway. I'm guessing that the cash I get from this will be enough to buy a combo meal at McDonald's once a month. So the thought of a few extra dollars was a nice addition, but it isn't driving the consideration. If it turns out that the cash is enough to buy 20 combos a month, I'll let you know. :) The reason it peaked my interest was because it advertises something that I think is especially important - new PR job opportunities at respected companies and agencies. Given the job landscape the past two years in our industry, I thought it would be great to help point a few more people to a potential opportunity. That truly is my primary interest, because I don't think it will generate much in terms of cash. So that hasn't clouded the thought process at all. Hi, Allan. Thanks for jumping into the conversation. I know it was a rhetorical question, but I’ll answer anyway.

I’m guessing that the cash I get from this will be enough to buy a combo meal at McDonald’s once a month. So the thought of a few extra dollars was a nice addition, but it isn’t driving the consideration. If it turns out that the cash is enough to buy 20 combos a month, I’ll let you know. :)

The reason it peaked my interest was because it advertises something that I think is especially important – new PR job opportunities at respected companies and agencies. Given the job landscape the past two years in our industry, I thought it would be great to help point a few more people to a potential opportunity. That truly is my primary interest, because I don’t think it will generate much in terms of cash. So that hasn’t clouded the thought process at all.

]]> By: Allan Schoenberg http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4244 Allan Schoenberg Tue, 19 Jan 2010 22:17:07 +0000 http://www.davidwmullen.com/?p=1957#comment-4244 Some great responses to your post and it seems like your audience via your poll is in favor of you doing this. Obviously this is your call and it comes down to what you want to get out of this newly offered relationship -- they gain from your audience and how engaged it is (and apparently all of the others they are asking). So what do you get from this -- besides the cash? That's mostly a rhetorical question so no need to answer via a reply. Some great responses to your post and it seems like your audience via your poll is in favor of you doing this. Obviously this is your call and it comes down to what you want to get out of this newly offered relationship — they gain from your audience and how engaged it is (and apparently all of the others they are asking). So what do you get from this — besides the cash? That’s mostly a rhetorical question so no need to answer via a reply.

]]> By: amymengel http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4242 amymengel Tue, 19 Jan 2010 03:16:17 +0000 http://www.davidwmullen.com/?p=1957#comment-4242 I'm indifferent, largely because I get your blog posts delivered to my Google Reader and wouldn't see them anyway, unless I clicked through to comment (like I did for this post). I think I'm of the opinion that as long as the content is solid and trustworthy (which yours always is) and the ads don't interfere too much with the design or user experience, then they don't bother me. @amymengel I’m indifferent, largely because I get your blog posts delivered to my Google Reader and wouldn’t see them anyway, unless I clicked through to comment (like I did for this post). I think I’m of the opinion that as long as the content is solid and trustworthy (which yours always is) and the ads don’t interfere too much with the design or user experience, then they don’t bother me.

@amymengel

]]> By: David Spinks http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4239 David Spinks Mon, 18 Jan 2010 19:10:10 +0000 http://www.davidwmullen.com/?p=1957#comment-4239 These people must have loved our community altogether haha. I also received this email and had a call with them since it sounded like an interesting opportunity. Like you, I wouldn't risk the credibility and focus of my blog for advertising, but this...seems like something that is valuable and relevant for readers. They also allow you to tweet out the link, or email it...however you want. I'm still considering it as well as looking into other opportunities with them. I'll let you know what I decide to do. David Scribnia.com These people must have loved our community altogether haha. I also received this email and had a call with them since it sounded like an interesting opportunity.

Like you, I wouldn’t risk the credibility and focus of my blog for advertising, but this…seems like something that is valuable and relevant for readers. They also allow you to tweet out the link, or email it…however you want.

I’m still considering it as well as looking into other opportunities with them. I’ll let you know what I decide to do.

David
Scribnia.com

]]> By: David http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4238 David Sun, 17 Jan 2010 19:54:54 +0000 http://www.davidwmullen.com/?p=1957#comment-4238 That's an interesting article, Johnny. Thanks for sharing it. I'll take a look at the jobamatic link, as well. I don't think I'll be building a custom job board. I'm an account guy, not a programmer, unfortunately. :) I'm not bothered so much by the outreach. The job of any ad sales rep is to identify ways to expand their companies' business opportunities, either by bringing in new clients directly and/or by expanding distribution. You have to spend a lot of energy on outreach to do either effectively. So I don't fault them for that. That’s an interesting article, Johnny. Thanks for sharing it. I’ll take a look at the jobamatic link, as well. I don’t think I’ll be building a custom job board. I’m an account guy, not a programmer, unfortunately. :)

I’m not bothered so much by the outreach. The job of any ad sales rep is to identify ways to expand their companies’ business opportunities, either by bringing in new clients directly and/or by expanding distribution. You have to spend a lot of energy on outreach to do either effectively. So I don’t fault them for that.

]]> By: Johnny http://www.davidwmullen.com/2010/01/16/reader-poll-should-this-blog-run-pr-job-ads/#comment-4237 Johnny Sun, 17 Jan 2010 19:11:06 +0000 http://www.davidwmullen.com/?p=1957#comment-4237 Just wanted to share this article that came to mind: http://www.inc.com/magazine/20090101/how-hard-could-it-be-thanks-or-no-thanks.html :) and say that if it were me in your shoes, I would probably build a simple, custom job board or do some research to see what other solutions are available which other blogs are using (like Jeremiah Owyang who's using http://jobamatic.com). The name TalentSeekr and the fact that they are doing so much outreach is a big turnoff to me. Just wanted to share this article that came to mind: http://www.inc.com/magazine/20090101/how-hard-could-it-be-thanks-or-no-thanks.html :) and say that if it were me in your shoes, I would probably build a simple, custom job board or do some research to see what other solutions are available which other blogs are using (like Jeremiah Owyang who’s using http://jobamatic.com). The name TalentSeekr and the fact that they are doing so much outreach is a big turnoff to me.

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