Comments on: Four PR Trend Predictions for 2010 http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/ David Mullen on PR, Integrated Communications and Social Media Wed, 07 Jul 2010 17:15:53 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Giles (Webconomist) http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4363 Giles (Webconomist) Mon, 29 Mar 2010 12:39:43 +0000 http://www.davidwmullen.com/?p=1914#comment-4363 I think PR agencies will also become better story tellers and realize it's all about "integration" and might ad that research on social media conversations will become a key element now. I think PR agencies will also become better story tellers and realize it’s all about “integration” and might ad that research on social media conversations will become a key element now.

]]> By: Predicting the Media’s Future « Travel into a PR World http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4162 Predicting the Media’s Future « Travel into a PR World Mon, 04 Jan 2010 03:14:01 +0000 http://www.davidwmullen.com/?p=1914#comment-4162 [...] master tactics beyond “customer service via twitter,” or a fan page on facebook. According to a blog post by David Mullen, advertising may take over if PR cannot find a new social media platform in 2010. Mullen says, [...] [...] master tactics beyond “customer service via twitter,” or a fan page on facebook. According to a blog post by David Mullen, advertising may take over if PR cannot find a new social media platform in 2010. Mullen says, [...]

]]> By: What are Your PRedictions for 2010? Everything Old Is New Again | The PRagmatist http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4151 What are Your PRedictions for 2010? Everything Old Is New Again | The PRagmatist Thu, 31 Dec 2009 14:40:26 +0000 http://www.davidwmullen.com/?p=1914#comment-4151 [...] start looking to get more from social media branding. As David Mullen points out in his blog, Communications Catalyst, PR professionals will start to learn that the blog/Facebook/Twitter holy trinity is what he calls [...] [...] start looking to get more from social media branding. As David Mullen points out in his blog, Communications Catalyst, PR professionals will start to learn that the blog/Facebook/Twitter holy trinity is what he calls [...]

]]> By: Todd’s 2010 Predictions « Fresh Ground Communications http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4141 Todd’s 2010 Predictions « Fresh Ground Communications Mon, 28 Dec 2009 18:39:21 +0000 http://www.davidwmullen.com/?p=1914#comment-4141 [...] and unpaid media are rapidly blurring, and the consequences are disturbing. While some pros are optimistic about this trend, I share Shel Holtz’s concern about the trend, as exemplified most recently by the Huffington [...] [...] and unpaid media are rapidly blurring, and the consequences are disturbing. While some pros are optimistic about this trend, I share Shel Holtz’s concern about the trend, as exemplified most recently by the Huffington [...]

]]> By: The man with a plan http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4117 The man with a plan Sun, 20 Dec 2009 00:23:34 +0000 http://www.davidwmullen.com/?p=1914#comment-4117 Hi David, Great post. I think you actually underplay #2. It feels to me like a landgrab right now with PR, marketing & web specialists fighting to put stakes down in the new digital world. I think 2010 is a crucial year for PROs. Our identity is increasingly unclear and we are in danger of becoming 'just a subset of marketing' as my friend likes to say. So I'd like to suggest that a trend will be for PROs to get better at measurement. PR is great at listening, understanding and increasing conversation both online and offline. But it needs to be conversation that benefits the business (your trend #4!). James Farley Chief Marketing Officer of Ford reportedly said: "You can’t just say it. You have to get the people to say it to each other” That's a challenge ideally suited to PROs. Hi David,

Great post. I think you actually underplay #2. It feels to me like a landgrab right now with PR, marketing & web specialists fighting to put stakes down in the new digital world.

I think 2010 is a crucial year for PROs. Our identity is increasingly unclear and we are in danger of becoming ‘just a subset of marketing’ as my friend likes to say.

So I’d like to suggest that a trend will be for PROs to get better at measurement. PR is great at listening, understanding and increasing conversation both online and offline. But it needs to be conversation that benefits the business (your trend #4!).

James Farley Chief Marketing Officer of Ford reportedly said: “You can’t just say it. You have to get the people to say it to each other” That’s a challenge ideally suited to PROs.

]]> By: Kris Kozamchak http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4111 Kris Kozamchak Fri, 18 Dec 2009 16:00:42 +0000 http://www.davidwmullen.com/?p=1914#comment-4111 David, Even though it was listed as #4, I believe that the most important prediction you made was "PR People will Become Smarter Business People." It is imperative that PR people be invited (or push their way) into the executive suite and sit at the table. Understanding the business is crucial not only to the success of the company, but to you as a PR professional. Until you understand what the organization is trying to accomplish, you can foolishly try social media and other channels which do not add value (as defined by the BOD). Thanks for a great article and I agree with all your predictions. Regards, Kris David,
Even though it was listed as #4, I believe that the most important prediction you made was “PR People will Become Smarter Business People.” It is imperative that PR people be invited (or push their way) into the executive suite and sit at the table. Understanding the business is crucial not only to the success of the company, but to you as a PR professional. Until you understand what the organization is trying to accomplish, you can foolishly try social media and other channels which do not add value (as defined by the BOD). Thanks for a great article and I agree with all your predictions.
Regards,
Kris

]]> By: David http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4110 David Fri, 18 Dec 2009 14:50:01 +0000 http://www.davidwmullen.com/?p=1914#comment-4110 Thanks, Allan. Always appreciate your take on things. I wasn't talking about how PR or advertising people actually use the tools. I was talking about PR people thinking beyond media relations and events and social media to consider "non-PR" ways to support their efforts. That's why the example was recommending the use of mobile marketing to drive traffic in-store. It wasn't about what you tweet, but instead about putting more tools in your toolbox. That said, I've seen plenty of PR people who use Twitter to push their own agendas. And plenty of corporate PR accounts probably run by PR people that just serve as alternative RSS feed for corporate news releases. So I think PR would be as guilty as advertising in many cases on that. Thanks again, Allan. Hope 2010 is incredibly kind to you! Thanks, Allan. Always appreciate your take on things.

I wasn’t talking about how PR or advertising people actually use the tools. I was talking about PR people thinking beyond media relations and events and social media to consider “non-PR” ways to support their efforts. That’s why the example was recommending the use of mobile marketing to drive traffic in-store. It wasn’t about what you tweet, but instead about putting more tools in your toolbox.

That said, I’ve seen plenty of PR people who use Twitter to push their own agendas. And plenty of corporate PR accounts probably run by PR people that just serve as alternative RSS feed for corporate news releases. So I think PR would be as guilty as advertising in many cases on that.

Thanks again, Allan. Hope 2010 is incredibly kind to you!

]]> By: 2010 Social Media Trend Insight « Social Media Snippets http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4109 2010 Social Media Trend Insight « Social Media Snippets Fri, 18 Dec 2009 14:17:49 +0000 http://www.davidwmullen.com/?p=1914#comment-4109 [...] I’d also encourage you to hop over to David Mullen’s blog to check out his post on Four PR Trend Predictions for 2010. I always have a grand appreciation for David’s insight and this post will not [...] [...] I’d also encourage you to hop over to David Mullen’s blog to check out his post on Four PR Trend Predictions for 2010. I always have a grand appreciation for David’s insight and this post will not [...]

]]> By: Steve "@PodcastSteve" Lubetkin http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4108 Steve "@PodcastSteve" Lubetkin Fri, 18 Dec 2009 11:59:39 +0000 http://www.davidwmullen.com/?p=1914#comment-4108 As I've said before many seminar audiences, social media tools merely provide a new set of communications channels, not a panacea. It's no longer a headline to say "Oprah Winfrey used the telephone today." Soon, it's not going to matter that "Oprah Winfrey used Twitter today" either. What's going to matter is the content of the communication, and whether it moved the needle on the behavior of the people to whom that communication was directed. That's at the heart of public relations best practices, not who has the best Facebook page or pithy Tweet. And -- selfishly -- let me say a positive word for the role of audio and video podcast content in a social media outreach strategy. There are huge audiences of commuters and business travellers desperate for well-produced rich media content that is portable, not requiring them to be tethered to a computer to read posts. Ad people and PR people can learn from each other, and as their markets contract further in 2010, they had better try! Steve Lubetkin, APR, Fellow, PRSA Past Member, PRSA National Board of Directors 2003-2005 Senior Fellow, Society for New Communications Research (sncr.org) @PodcastSteve on Twitter steve@professionalpodcasts.com As I’ve said before many seminar audiences, social media tools merely provide a new set of communications channels, not a panacea.

It’s no longer a headline to say “Oprah Winfrey used the telephone today.” Soon, it’s not going to matter that “Oprah Winfrey used Twitter today” either. What’s going to matter is the content of the communication, and whether it moved the needle on the behavior of the people to whom that communication was directed. That’s at the heart of public relations best practices, not who has the best Facebook page or pithy Tweet.

And — selfishly — let me say a positive word for the role of audio and video podcast content in a social media outreach strategy. There are huge audiences of commuters and business travellers desperate for well-produced rich media content that is portable, not requiring them to be tethered to a computer to read posts.

Ad people and PR people can learn from each other, and as their markets contract further in 2010, they had better try!

Steve Lubetkin, APR, Fellow, PRSA
Past Member, PRSA National Board of Directors 2003-2005
Senior Fellow, Society for New Communications Research (sncr.org)
@PodcastSteve on Twitter
steve@professionalpodcasts.com

]]> By: Heather Whaling http://www.davidwmullen.com/2009/12/17/four-pr-trend-predictions-for-2010/#comment-4107 Heather Whaling Fri, 18 Dec 2009 10:11:53 +0000 http://www.davidwmullen.com/?p=1914#comment-4107 Adding on to your thoughts for #1 -- PR pros learning that social media is more than the 3 obvious tools -- I hope we'll start to see business owners/management learning that it's not all about those three tools as well. Obviously, a small business owner doesn't need to know all the ins and outs of social media, but they do need to know how to hire the right person/people for the job. I spoke Thursday to a group of savvy business people, and when I asked them to name what social networks they were familiar with, they came up with FB, Twitter and LinkedIn. No one knew of Yelp, Flickr, Foursquare, Ning, etc. Much has been made about the need to separate communication consultants -- whatever their discipline -- from people pretending to be social media experts (who are really just looking to cash in). I hope 2010 brings us more educated business owners who realize that not all consultants/agencies are equal -- and that it's worth investing a bit of time to research the person/team who can deliver valuable results ... not just someone who can talk a good game. Small businesses especially don't have the resources to invest -- waste -- in the wrong consultant. A little due diligence will save them money and generate better results in the long run. Great post, David! Heather @prtini Adding on to your thoughts for #1 — PR pros learning that social media is more than the 3 obvious tools — I hope we’ll start to see business owners/management learning that it’s not all about those three tools as well. Obviously, a small business owner doesn’t need to know all the ins and outs of social media, but they do need to know how to hire the right person/people for the job. I spoke Thursday to a group of savvy business people, and when I asked them to name what social networks they were familiar with, they came up with FB, Twitter and LinkedIn. No one knew of Yelp, Flickr, Foursquare, Ning, etc.

Much has been made about the need to separate communication consultants — whatever their discipline — from people pretending to be social media experts (who are really just looking to cash in). I hope 2010 brings us more educated business owners who realize that not all consultants/agencies are equal — and that it’s worth investing a bit of time to research the person/team who can deliver valuable results … not just someone who can talk a good game. Small businesses especially don’t have the resources to invest — waste — in the wrong consultant. A little due diligence will save them money and generate better results in the long run.

Great post, David!
Heather
@prtini

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