Comments on: Two Ways to Better PR Efforts that Get the CEO’s Attention http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/ David Mullen on PR, Integrated Communications and Social Media Mon, 06 Jun 2011 03:58:50 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Four PR Trend Predictions for 2010 — Communications Catalyst http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/#comment-4094 Four PR Trend Predictions for 2010 — Communications Catalyst Thu, 17 Dec 2009 06:07:14 +0000 http://www.davidwmullen.com/?p=1904#comment-4094 [...] does the market research show the greatest opportunities for growth? How can you geo-target your efforts to line up with that? How can you support the sales team and open doors for them to expand [...] [...] does the market research show the greatest opportunities for growth? How can you geo-target your efforts to line up with that? How can you support the sales team and open doors for them to expand [...]

]]> By: David http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/#comment-4091 David Wed, 16 Dec 2009 06:29:42 +0000 http://www.davidwmullen.com/?p=1904#comment-4091 Thanks, Mark. Appreciate the kind words. Thanks, Mark. Appreciate the kind words.

]]> By: Mark McCulloch http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/#comment-4087 Mark McCulloch Mon, 14 Dec 2009 21:18:59 +0000 http://www.davidwmullen.com/?p=1904#comment-4087 I just wanted to let you know that I really appreciate the quality of information you are sharing on here as I am learning so much from you. Mark I just wanted to let you know that I really appreciate the quality of information you are sharing on here as I am learning so much from you.

Mark

]]> By: Matt Batt http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/#comment-4078 Matt Batt Tue, 08 Dec 2009 14:30:59 +0000 http://www.davidwmullen.com/?p=1904#comment-4078 I appreciate you starting this conversation! We (PR folks) do forget to be more strategic in utilizing our time and resources. I like to do an assessment with the executive team about the company's strategic goals and initiatives, targeted audiences that will get them there, their concerns, and finally assess how they are communicating with these folks. This spells out a much more strategic - and often data-driven - approach to media relations (both traditional and social). Plus being strategic with you results will best supply the real bread winners (the salesforce) with the best targeted validation that they need to increase sales...something the media coverage may or may not directly impact. Great conversation! I appreciate you starting this conversation! We (PR folks) do forget to be more strategic in utilizing our time and resources. I like to do an assessment with the executive team about the company’s strategic goals and initiatives, targeted audiences that will get them there, their concerns, and finally assess how they are communicating with these folks. This spells out a much more strategic – and often data-driven – approach to media relations (both traditional and social).

Plus being strategic with you results will best supply the real bread winners (the salesforce) with the best targeted validation that they need to increase sales…something the media coverage may or may not directly impact.

Great conversation!

]]> By: Internet Strategy, Marketing & Technology Links – Dec 8, 2009 | Sazbean http://www.davidwmullen.com/2009/12/06/two-ways-to-better-pr-efforts-that-get-the-ceos-attention/#comment-4077 Internet Strategy, Marketing & Technology Links – Dec 8, 2009 | Sazbean Tue, 08 Dec 2009 13:35:06 +0000 http://www.davidwmullen.com/?p=1904#comment-4077 [...] Two Ways to Better PR Efforts that Get the CEO’s Attention (Communications Catalyst) [...] [...] Two Ways to Better PR Efforts that Get the CEO’s Attention (Communications Catalyst) [...]

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